My story
🎨 I started my career as a Graphic Designer, where I developed strong visual judgment, attention to detail, and an understanding of visual hierarchy and clarity. This foundation shaped how I approach interfaces today—clear, consistent, and purposeful.
💬 I later moved into a Community Manager role, gaining hands-on experience with digital communication, user behavior, and engagement at scale. This role helped me understand how people interact with products and brands beyond the interface itself.
🛒 My transition into an Ecommerce Manager role marked a turning point. I began designing and optimizing experiences based on real user behavior, conversion metrics, and business impact. This is where design became, for me, a strategic tool rather than a purely visual discipline.
🧠 Today, I work as a Product Designer, bringing together visual clarity, behavioral insight, and business thinking to design structured, user-centered solutions for complex digital products.
Education
Technologist Degree in Multimedia
Instituto Tecnológico de las Américas (ITLA)
Foundation in visual design, digital media, and interactive communication.
Bachelor’s Degree in Advertising (Specialization in Creativity and Management)
Universidad Autónoma de Santo Domingo (UASD)
Strategic thinking, communication, and creative management.
User Interface Design Bootcamp
Interaction Design Foundation (IxDF)
User-centered interface design and usability principles.
Product Design Course
Repensar
End-to-end product design and problem-solving mindset.
Master’s Degree in User Experience and Data Analysis
Universidad Carlos III de Madrid
UX research, data-informed decision making, and product strategy.
Work Experience
Seguritec S.R.L
Graphic Designer
Visual content production and brand communication.
Responsabilidades
Designed graphic assets for digital and print channels.
Produced and edited photography aligned with brand guidelines.
Collaborated with internal teams to ensure visual consistency across materials.
Baltimore Dominicana S.A. (Baldom)
Community Manager → Ecommerce Manager
Progressive growth from digital communication to ecommerce ownership.
Responsabilidades
Managed digital community channels and user engagement strategies.
Created and executed content plans to strengthen brand presence and interaction.
Promoted to Ecommerce Manager, taking ownership of the online store experience.
Optimized ecommerce flows based on user behavior, performance metrics, and conversion insights.
Qik Banco Digital Dominicano
UI Designer → Product Designer
Career progression within a regulated fintech environment.
Responsabilidades
Designed user interfaces for core banking journeys in mobile platforms.
Collaborated with product managers and developers to deliver consistent, scalable UI solutions.
Promoted to Product Designer, leading end-to-end design from problem definition to delivery.
Balanced user needs, business goals, and technical constraints in high-stakes product decisions.
Worked cross-functionally to reduce friction and improve clarity in complex financial flows.
